Who is this package for?

It is for trade businesses that want more relevant local enquiries but do not want to manage website fixes, Google Business Profile information, search content and monthly checks themselves. That includes roofers, plumbers and electricians, plus builders, joiners, heating engineers, bathroom and kitchen fitters, landscapers and other working trades.

You do not need to know how to use analytics software or write an SEO brief. You do need to tell us which jobs are profitable, where you genuinely work and what a good enquiry looks like. Without those basics, any SEO package risks chasing the wrong thing.

What we propose to work on

First we assess the site, its mobile experience, current service pages, search visibility and contact journey. We identify the most important problems and agree priorities. The exact work is confirmed in writing, rather than assuming every business needs the same checklist.

Depending on the assessment and agreed scope, the ongoing work may include technical corrections, improvements to important service and location pages, original buying-focused content, accurate local business details, internal linking, business profile guidance where eligible, and lead measurement. Not every task is repeated every month.

What is included in the monthly price?

We have not published a fixed price because the package specification and commercial pricing have not yet been finalised. Before you agree to anything, we will explain the proposed fee, the included deliverables, any one-off setup work, what assets we need from you and any separate third-party costs.

You should also know who owns the written content, who controls the domain and website, how progress is reported and what happens if you choose to stop. These are sensible questions to ask any SEO supplier, including us.

What happens in the first month?

The first stage should be a review of your actual business aims and existing site. We then decide which pages or technical issues will give customers a better route to contact you. Examples could include a broken form, a weak quotation page, unclear service areas or an important service with no helpful explanation.

We should agree what the first month will deliver before any work begins. The project may involve asking you for photographs, access to relevant systems and confirmation of facts about your company. We do not invent jobs, testimonials or locations to make a website look more established.

How soon can you expect more calls?

Some conversion improvements can be visible as soon as they are installed. SEO visibility for competitive searches normally develops over time. Three to six months is a sensible planning illustration for reviewing progress, but not a guarantee. Some markets take longer, and an existing well-established website may respond differently from a brand new domain.

Each review should explain what has been done, which signals are changing and whether the leads are commercially useful. If the evidence does not support the original plan, we revise it rather than pretending every month is a triumph.

What we measure

At a minimum we should examine relevant organic visits, important search queries, calls or enquiry submissions that can be attributed responsibly, quote requests and the quality of those contacts. Where the business can share booked-job outcomes, that helps connect marketing activity to sales.

SEO reporting is rarely perfect. People see a business in several places before calling, and not every phone enquiry arrives with a neat tracking label. We will not manufacture a return-on-investment figure from incomplete information.

What we will not sell you

We will not guarantee first place on Google, buy fake reviews, create imaginary business premises or publish hundreds of almost identical pages simply to make a report look busy. We will not suggest that putting a place name into every paragraph is the same as understanding a local market.

The goal is useful visibility that attracts the right type of enquiry, managed through clear priorities and regular review. If the appropriate next step is to fix an obvious website problem before spending on more content, that is what the plan should say.

Questions worth asking us before you start

What does the proposed price include? Which problems will be tackled first? Will you need to give us access to your website and Google Business Profile? How will we approve claims about the business? What can be delivered in the first month? How frequently will results be reviewed? These are all fair questions.

If you have been burned by SEO promises before, say so. We would rather have a practical conversation about what went wrong than ask you to take another blind leap.