Why a rate on its own tells you nothing
Two quotes can carry the same monthly figure and be completely different value. One might be a report and a few social posts; the other might fix your profile, rebuild your service pages and earn links from local sites. Before comparing rates, compare the task lists. Here's what an electrician should expect to see.
1. Google Business Profile set up for an electrician
Your profile should use the most specific category that describes your business. Google asks you to choose the fewest categories that describe your core business. If you work from home, the address should be hidden and a service area used instead. Google's guidelines say a service-area business should hide its business address.
2. A page for each service you want more of
EICRs for landlords, consumer unit upgrades, rewires and EV charger installs are different searches from different customers. Each one needs a clear page that explains the job, who it's for and the areas you cover.
3. Pages for the towns you actually work in
Not a copy-and-paste page for every postcode, which Google's spam policies call doorway abuse when it's done just to rank. Real pages for the places you do most of your work, with something genuinely local to say.
4. Consistent listings, including your scheme's directory
Your business name, phone and area should match everywhere you're listed. If you belong to a competent person scheme with a public find-a-member search, make sure that listing is complete and links to your site.
5. A simple, honest review routine
Google suggests asking customers to leave reviews with a Google link or QR code, and says offering incentives for reviews is strictly prohibited. Your SEO provider should set up the link and a short message you can send after each job.
6. Genuine local links
Google lists how many websites link to your business as part of prominence, but buying links that pass ranking credit is link spam. A good provider earns links from suppliers, local organisations and real local coverage, and tells you where each one came from.
Red flags in an electrician SEO quote
- Guaranteed first-page or number one rankings. Google says no one can guarantee a number one ranking.
- No mention of your Google Business Profile.
- Hundreds of near-identical town pages.
- Links "included" with no detail on where they come from.
What a first month should look like
Whatever the rate, the first month should leave you with something concrete. For an electrical business that usually means: your Google Business Profile checked and corrected (category, services, service areas, hours, photos), a clear plan for which service and town pages to build or fix first, your main listings checked for consistency, and a review link ready to send.
From month two onwards you should see steady progress on pages, reviews and links, with a short report each month. If a provider can't tell you what month one involves, it's hard to know what the rate is buying.
Also ask who owns the work. Pages, photos and listings created for your business should stay yours if you ever move on.
Checking the rate pays for itself
Use your own numbers: profit on a typical job versus the monthly fee. If one rewire or a couple of EICRs a month covers it, the rate is in a sensible place. See our SEO for electricians page for how we approach electrical businesses specifically.
Common questions
What are typical SEO rates for electricians?
Most electricians pay a monthly fee, and it varies with the number of towns and services targeted and how much is done for you. Compare what's included rather than the headline rate.
Should an electrician hide their address on Google?
If you don't serve customers at your address, yes. Google's guidelines say service-area businesses should hide their address and set a service area instead.
Can an SEO company guarantee my ranking?
No. Google says no one can guarantee a number one ranking, so treat any guarantee as a warning sign.