How to get leads as an electrician: 7 ways to get found for the jobs you want

Think about which leads you want

Not all electrical leads are equal. A full rewire or a run of landlord EICRs is a very different week from a string of single-socket call-outs. Decide which jobs you want more of, then make sure Google can match you to them.

1. A complete Google Business Profile

Google says businesses with complete and accurate information are more likely to appear in local results. Pick the most specific category, list your services and add real photos.

2. A service area, not your home address

If customers don't visit you, Google says a service-area business should hide its business address and set service areas instead.

3. A page for each service you want more of

Rewires, consumer unit upgrades, EICRs, EV charger installs, commercial work. Each one deserves a clear page saying what's involved, who it's for and the areas you cover.

4. Make your scheme membership visible

If you're registered with a competent person scheme, show it on your website and make sure your entry on the scheme's public find-a-member search is complete. Customers look for it, and it's a genuine, relevant link.

5. Reviews after every job

Google says more reviews and positive ratings can help your local ranking, and recommends asking with a Google link or QR code. No incentives; Google prohibits them.

6. Genuine local links

Suppliers, local businesses you do work for (with their agreement), community organisations, real local news. Google says buying links for ranking is link spam.

7. A website that turns visits into calls

A tap-to-call number, a short quote form that works, and photos of real installs. Getting found is only half the job; the page has to make picking up the phone easy.

Track where every lead comes from

Ask every new customer how they found you, and note it down. Google Business Profile, website, a referral, the van, a trade body listing. After a couple of months you'll know exactly which sources bring the jobs you want.

Your Google Business Profile also shows calls and website clicks it has generated, which makes it easy to see whether your profile work is paying off. A good managed service will include these figures in your monthly report.

Where most electricians get stuck

Steps 1 to 3 are a few evenings' work. Steps 5 and 6 are steady effort over months, and that's where most busy electricians run out of time. See our SEO for electricians page for how we approach electrical businesses.